Hybrid is a strategy, not an event type

What will you learn from this white paper?

How to address attendees’ objectives by maximizing virtual and in-person event channels for each stage of the engagement funnel.

At Grip, we believe in the power of bringing people together to advance their business goals and empower organisers to move markets forward faster. 

We do this by providing you with a powerful platform to engage exhibitors, visitors and all other audiences through connection and content.


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Your exhibitors, sponsors and visitors are more successful with Grip.  
Our event success platform uses AI-powered matchmaking to
 increase visitor engagement, lead generation and revenue.

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Download the white paper to get a first look at the latest industry insights and gain a better understanding of the organisers and attendees mindset.

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Learn More about Grip

The role of data management in delivering a successful hybrid strategy. 

How to design an omni-channel hybrid strategy by using diverse channels to engage attendees in unique ways. 

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"The best hybrid strategy is omni-channel, where organisers use different channels to engage attendees in different ways. Organisers must combine all the different touch points provided to stakeholders as part of a single customer experience and decide how to tie it all together."


CEO & Founder, Grip

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B A S E D  O N  P O W E R F U L  D A T A  F R O M

While some might believe hybrid events are a short term sticky note that fulfills a temporary need, the reality is, hybrid is not an event type, it’s a strategy. Download our latest white paper to learn more.